THE QUEST FOR INTRAPRENEURSHIP / ENTREPRENEURSHIP
Author :Sanjiv Narang,Innovation Systems,New Delhi.
Entrepreneurs are the blood of an economy . The economy does
not run on the shoulders of bureaucrats. It runs on that person who
takes the courage to produce and market a product or service which not
only satisfies needs but also triggers the expansion of income , output
and employment.
However , the sad part is that entrepreneurship has never been
a serious contender for occupying the career mental patterns of achievement
oriented persons.
Even in organizations ,renewal occurs because someone in the
organization takes courage and challenges a concept , product or
process to evolve a new or a better product or process.
Why do we see a decline in most of our traditionally managed organizations
?
These organizations have managed to decimate the entrepreneural
energy of their executives. The result is that what they have left is just
the bonestructure of a human being who just does what he or she is told
to do. The energy to create and do having drained away , the only instinct
left is to play politics and get ahead.
I have seen this phenomenon in countless executives who over
a period of time lapsed into excessive dependence on the organization.
In an organization A , the feeling of powerlessness was omnipresent among
its middle and senior level managers. This translated itself into loss
of self confidence and the incidence of perpetual fear that somebody else
would get a higher increment or a promotion.
The fear of facing the fallout of negative consequences created the
"Play safe"attitude exhibited by most executives.
"Born free but everywhere in chains "
The enormity of this statement is visible in the tremble in
hands of executives , when they go to meet their CMD. The news that CMD
wants to meet an executive significantly increases the palpitation of his/her
heart.
The question that an executive has to ask himself or herself
is ," Is this mental slavery worth it ?" and the question that the
organization should ask itself is "Would these kind of dominant mental
patterns be catalytic to its becoming a celebrated leader "? If the answer
is NO , then there is something dramatically wring in the way organizations
look at and develop their human resource.
How should an organization go about rekindling the enterpreneural
fire which it has itself extinguished ?
If organizations want to become leaders , they need to nurture
champions. People in organizations who take the courage to challenge
the status quo. Instead of looking at these people as iconodasts , organizations
need to harness their energy not only to create new concepts but also to
convert them into reality. Intrapreneurs are the engines which would take
the organization to a new tomorrow and without them , the organization
would slowly but surely dying.
In order to rejuvinate itself , the organization needs to redesign
its managers from a "loyal yes men to a "self respecting intrapreneurs".
Since structure affects behaviour , hard processes have to be
created to nurture risk taking among potential intrapreneurs.
This process would involve the collection & consolidation
of new initiatives or risks taken by executives,the resultant consequences,the
learning in terms of success / failure & finally the potential of multiplication
across the organization.In case of significant multiplication potential
the seeds of the success pattern can be sown throughout the organization.
The resultant knowledge bank would not only transfer learning from
the individual to the group,it would enable learning from one point of
time to another.This knowledge bank would also act as an insurance against
the loss of competence when a key individual leaves the organization.
Consequently, not only would the individual grow ,the institution would
also reenergize itself with new knowledge.The,"Knowledge creating company
would come into existence.
In a textile unit B,the executive director developed a process of monitoring
all the units of the co. on a given set of selected performance parameters.Thereafter
he would send small teams to whichever unit was the best performer on a
given parameter,with the sole task of learning the process underlying the
performance parameter. This enabled knowledge creation & dissemination
to such an extent that it did not take long for his unit to become the
leader in most of the performance parameters in the group.
An organization needs to deploy multiple processes of this sort,both
within & outside the organization, in order to become a knowledge creating
co.
The action of rewarding risks taken would be an added asset ,
though for an intrapreneur , the sheer chance of converting his / her idea
into reality is an award in itself.
This formal process would slowly create the cultural climate
of expressing new ideas without the fear of getting a " dressing down ".
The resultant freedom of thought and action is the catalyst for the creation
of the visage of " The Thinker", who represents the thinking race of humans
which has improved and renewed itself continuously .
This not only creates a great work place but also catalyses
innovation which enables organizational renewal.
I took my tottering steps towards entrepreneurship about 1 1/2
years back. I must confess that the first few months were extremely painful.