Step 4 : Strategizing Competencies
The competencies identified are divided into Vital , Essential
and Desirable competencies for each job family.
Step 5 : Defining Measurement Scale
The calibrations in the measurement scale of each competency
are defined.
Step 6 : Position Profiling :
Each position is profiled in terms of :
1. Vital , Essential and Desirable Competencies.
2. The expected calibration on the measurement scale of each
competency.
Step 7 : Person Profiling :
Each person is profiled in terms of level of knowledge application
and attitudes on the measurement scale of each competency. The superimposing
of the Person profile on the Position profile has wide ranging ramifications.
These two profiles integratively have the potential of enhancing the effectiveness
of all HR Systems.
The gaps between the position profile and the person profile
give birth to training needs. The training programs designed in response
to these training needs :
1. Would have a direct impact on Job Performance .
2. Align the person to customer , departmental and Organizational
needs continuously.
Therefore , the phenomenon of "Training for Performance"occurs..
The position profile is conducive to integration with recruitment
, selection and induction processes. The competency map for a job would
catalyse the streamlining of all the 3 aforementioned processes. For Example
: the competency map can be utilized to create In - basket exercises ,
focussed on determining the competency level of a job aspirant. These in
basket exercises may be selected from the live issues at the job workplace.
A set of two in basket exercises per job competency would indicate
the competency level of the candidate. Correspondingly , the sheer differentiation
of competency set into vital , essential and desirable competencies would
enhance the effectiveness of the interviewing process.
The data generated during the selection process can be utilized
for designing customized induction process for the new employees, in order
to hasten ,their performance and integration into the workplace.
Furthermore, the person and position profiles simplify Job enrichment
, Rotation and Enlargement processes . Though these HR Concepts
have been around for quite some time,they have rarely been practiced. There
are very few companies who believe in as well as implement them.
An FMCG Co. "C" which strongly believes in job rotation, rotates its sales
personnel among the sales training and the sales function. The prevalence
of such a limited approach to job rotation , indicates a lot of untapped
potential of the concept . Perhaps , Competency Mapping is the trigger
which would unleash these HR tigers.
Appraisals have been an area of brewing discontent for ages.
The allegations of huge gaps between the competency level of a person and
his appraisal have been flowing thick and fast. Traditionally , companies
have been having the same appraisal form for all categories of officers
as well as staff. Thus , a sales trainer and an ASM are appraised
on the same form. This seems silly because the competency sets are totally
different .The practicing of such processes has brought much disrepute
to the HR function. The fact of the matter is that through such processes
the HR function has done more damage than good over the ages.
In terms of compensation , it is about time , we moved
to the paradigm of compensation for competencies and compensation for performance
rather than compensation for position.
From a holistic perspective , if the set of competencies of the
people in an organization are more than those of a competing organization
, it is a clear competitive advantage. This also provides new light to
the HR function in its ability to create competitive advantages for the
firm.
The sheer act of making a competency map clarifies energy focus
points. Hence , Competency Mapping is also useful at an individual level.
Citicorp Credit Services Ltd. and Gillette are some of the Companies
which have successfully implemented Competency Mapping.
Says Mr.Amanpreet Bhatia , the erstwhile Head of HR of
Citicorp Credit Services, "Competency Mapping has been well accepted at
all levels in the organization".
Says Mr. K.K Srivastava , the National Sales Training Manager of
Gillette ," Competency Mapping has clarified the necessary and desirable
Competencies of a job. This has had a positive cascading impact ".
This concept has been taken to a different dimension by some
countries who have defined competency sets & competency standards at
the national level for areas such as small business management,aerspace,fire
services,food processing,administration etc.This has paved the way for
national level competency certification which in turn has unleashed the
freedom of learning.